SPDI
Sustainable Product Development & Innovation
See where sustainability is really embedded across product development, and where it falls through the cracks.
Raquel Rebelo de MiraLiinka partner · Circoolar
Partners
Expert sustainability frameworks, available directly inside Liinka.
What this is
Browse the frameworks
Our partners' assessment frameworks and expertise are part of Liinka, so you get their judgement as part of your assessment. Open one to see how it's structured and who stands behind it.
- Scorecard
The Plastic Shift Scorecard™
A 0–100 circularity rating for materials, packaging and products, scored against EU regulation.
Dr. Mateusz WielopolskiLiinka partner · The Plastic Shift
SPDI
Sustainable Product Development & Innovation
“What if you could understand where sustainability is really embedded in your product development process, and where it is still falling through the cracks?”
In most organisations sustainability is already somewhere in product development: environmental targets, LCA studies, supplier requirements, ecodesign guidelines, circularity ambitions, sustainability claims. It gets a lot less clear the moment an actual product decision has to be made. Rather than treating sustainability as a separate assessment at the end, SPDI looks at how it is embedded across the whole development system, from strategy and requirements through to market introduction.
What it reads across
- Strategy
- Requirements
- Design
- Sourcing
- Development
- Evidence & market introduction
- Strategy
- Where sustainability ambition is set, before a product brief exists.
- Requirements
- Which sustainability requirements actually enter the brief.
- Design
- The choices that lock in feasibility, desirability and viability, and generate positive business and customer impact.
- Sourcing
- Suppliers, materials and the evidence they can provide.
- Development
- Where trade-offs between functions get resolved.
- Evidence & market introduction
- What is needed to stand behind a decision or claim, and the promises made to customers and regulators.
The questions it answers
- Who owns the sustainability decision?
- At which development gate should a decision be made?
- Which requirements should enter the product brief?
- How is sustainability balanced against cost, quality, performance and customer needs?
- Is the evidence strong enough to support the decision, or the product claim?
- Are sustainability ambitions surviving the journey from strategy to launch?
The partner behind it
Raquel Rebelo de Mira is a Liinka partner. You get Raquel's framework and expertise as part of your assessment, with nothing extra to set up or contract on your side.
Raquel founded Circoolar to help organisations improve decision quality as AI, sustainability and business strategy converge. She connects innovation, sustainability and regulatory requirements with business priorities, and brings that experience into the SPDI framework.
- 25 years across Philips, Philip Morris International, Canon and AkzoNobel
- Led a multimillion Sustainable Design programme: 5 certified devices, 11 verified claims, 4 EPDs
- Circular business models, strategic innovation and 20+ M&A integrations at Philips
You get our partners' frameworks and judgement as part of your Liinka assessment — through one relationship, with no extra contracts, onboarding, or vendors for you to manage.
Free pilot assessment
Test a framework on your own products
We're looking for companies that develop physical products to run an initial assessment. Liinka accelerates the analysis, with our partner's expertise included to interpret the results. The first assessment is complimentary, in exchange for learning from the approach together.
Prefer email? Get in touch.